If you aren't positioned correctly You Will Lose! Losing isn't an option!
In forming a marketing firm I have realized that I have a lot of competition. I have competition both locally and all over the world. Many people create websites, many people can run social media campaigns, and many people can do Search Engine Optimization. So the question that you must ask your self when looking at Foot Prints on the Web is, “Why Should Foot Prints on the Web be your SEO Firm in Hollywood?” Well I want to explain, but the answer is not so simple.
The number one reason you should choose Foot Prints on the Web to be your SEO Firm in Hollywood is the methods implemented. There are so many ways that people approach SEO. Search Engine Optimization is at best a beast that can’t be tamed. But just like riding a bull people do it. Our approach is very complex but objective so that even if the parameters of the search algorithm change we can quickly adapt. I know that to the average reader that sounds confusing so let me break it down a bit.
Search Engine Optimization is simply the optimization of your website (and business for that matter) so that you can be found by people when they search. In today’s technology driven world a business or even individual must be able to be found. Whether you are an actor and trying to book gigs or a small business trying to build a larger client base YOU MUST BE FOUND. As consumers we have changed the way we think. We research and we look at the cost versus quality of the product or service. We also look at factors like customer service. Now many look at SEO as stand alone. I look at it in conjunction with social media optimization because the two are quickly becoming intertwined. Now to keep this simple and so that anybody can understand I will give you an easy example.
I am looking to buy an Apple laptop. I need one to create mobile applications. Now in the past people would look at ads in the Sunday paper or just go to the store and talk to a sales person. They would look at the information provided and make a decision. Now there are so many options. I can buy a used on EBay. I could order one from an online store. The possibilities are endless. So I already know I want an Apple laptop. Now which one do I need to do what I want? Well I have an idea so I will first will go to Apple’s website and look at laptops. I will narrow it down to the model I want and the features it has. I will then Google Apple and the laptop I am looking to purchase. Now as I write this I am going through these steps. When I Google MacBook Pro Reviews I get the following results on the first page:
Now I stopped at 5 and skipped to 10 for a very important reason. Many people will look for reviews on YouTube. Face it in today’s society people want to find the information quick and watching a video is a quick way to find out what you need to know. Now more than likely I (or anybody for that matter) won’t go further than the top 5 results. The top 3 results are the most clicked on links in the search engines. In the search for information and in the decision making process people will utilize this information to make a decision. Now the next step in the process will be price research and then to check out what others are saying about the company they are thinking of buying from. It is then that a decision is made. This is when the person makes the purchase. If you are not found then your business will miss out on sales that your competition will capitalize on.
Our calculations revealed an 18.2% CTR for a No. 1 rank and 10.05% for No. 2. CTR for each position below the fold (Positions 5 and beyond) is below 4%. An interesting implication of our CTR curve is that for any given SERP, the percentage of users who click on an organic result in the top 10 is 52.32%. This makes sense and seems to be typical user behavior, as many Google users will window shop the SERP results and search again before clicking on a domain. – source SEOMoz
I put my focus on Localized Search Engine Optimization and also long tail keywords that will get you in the top results quickly and with work you will stay there. That is the MOST important thing in SEO. Getting ranked and then to stay there. (Kind of my inspiration of naming it Foot Prints on the Web because I create foot prints on the web to help people get found!) Now I am versed in the other areas of SEO and am capable of doing them, but why spend a lot of time and money for that matter on trying to beat big sites. You will get much more target traffic that converts from localized SEO and long tail keywords.
I know I went off on a tangent, but I wanted to show you WHAT WE DO and WHY. it is a big reason that you should take a serious look at hiring us to take care of your SEO needs.
I will keep this brief since I went into a lot of detail in the previous part of this article. I think that if you have read this far you are seriously looking for somebody to help you have a better web presence. You are looking to utilize Search Engine Optimization to get growing Organic Traffic to your website. We utilize ethical SEO practices to help you get that traffic to your website. We don’t pay for backlinks and we don’t utilize unethical means of getting traffic. While many firms will guarantee instant front page Google, most of them employ techniques that may get you results but will have devastating effects on you long term.
In order to continually offer you the best results we stay on top of the last updates to Search Engine Optimization. We follow the top blogs and firms along with the search engine blogs to ensure that the practices we are utilizing are the best possible way to get you traffic and ranking in the search engines.
If you have any questions or want to get started please feel free to contact us. You can leave a comment below or contact me directly.